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全球商務學士碩士班 English Program of Global Business
中國文化大學 Chinese Culture University
Global Business
專任教師 吳青松 教授





大恩 : 921

分機 : 

# 35001



中國文化大學 商學院院長
中國文化大學 全球商務學位學程專任教授
國立台灣大學 名譽教授


1982年 - 1987年  Ph.D. in Management, University of California, Los Angeles. Major Field: International Business/Strategy

1978年 - 1980年 國立台灣大學市場營銷 MBA 碩士

1971年 - 1975年 國立交通大學管理科學 學士


1990年 - 2014年 台灣大學管理學院國際商務系教授

2000年 - 2001年 Visiting Scholar ,Kennedy School of Government,Harvard University

1998年 Visiting Professor, Tsinghua University, Beijing, China

1987年 - 1989年 Assistant Professor, Graduate School of Management, Rutgers University (Newark, New Jersey, U.S.A.)



1. International Business Management, Best Wise Publisher, 2012

2. Takeover, Restructuring, and Corporate Governance, Translation,(Weston, Siu and Johnson) ,Double-Leaves, 2003.

3. Marketing: A Global Perspective, Best Wise Publisher, 1998.

4. Asian Advantage: Successful Global Strategies in the Pacific Region, (Co-author with George Yip, et al.), Addison Wesley Longman, 1998.

5. Asian Financial Crisis and Industrial Development in Taiwan, National Science Council, 1998.


--“Cooperative Housing and Sicail Economy-Evidence From the United Kingdom and Germany”, (with Chi-Jui Huang and Meng-Ying Tsau), Community Development Journal), Vol. 160, December 2017, pp. 194-205. (Peer Review Journal)

1.       “Macroeconomic Variables and Visitor Arrivals in Taiwan: The Cases of Tourism and Business”, (with Matthew C. Chang), International Research Journal of Applied Finance, Vol.8 No.6, June 2017, pp. 1-7. (Ecolit).

2.       “Evaluating the Enhancement and Improvement of China's Technology and Financial Services Platform Innovation Strategy”, (with Fu-Hsiang Chen and Kuang –Hua Hu ), SpringerPlus, Vol. 5, 2016, pp. 1910-1937. (SCI)

3.       “A Dynamic Game Theoretic Approach on Chinese Pharmaceutical Firms’ International Strategic Alliance”, (with Chih-Sheng Hsu), Innovation: Management, Policy & Practice, Vol. 15, No. 3, 2013, pp. 350-363. [SSCI]

4.       “Linking International High-Tech New Ventures’ Firm Life Cycle To Internationalization, Organizational Learning and Alliance Networks”, Journal of Enterprising Culture, Vol. 21, No. 2, June 2013, pp. 175-197. [ABI/INFORM; EBSCO]

5.       “Subsidiary Innovation in Multinational Corporation: Social Capital Perspective”, (with Zhi-Sheng Hsu), The Journal of Human Resource and Adult Learning, Vol. 8, No. 2, December  2012, pp. 65-72. (ABI/INFORM)

7.“A Dynamic Game Theoretic Approach on Chinese Pharmaceutical Firms’ International Strategic Alliance”, (with Zhi-Sheng Hsu), Innovation: Management, Policy & Practice, 2012, (Accepted pending revision) (SSCI)

8. “A Dynamic Approach on High-Tech International New Ventures’ Entrepreneurship, Organizational Learning and Network”, Journal of Enterprising Culture,  2012.

9.. “The Asymmetries in Strategic Alliances of MNEs Subsidiaries in Taiwan”, (with Chun-Liang Chen and Su-Houn Liu), International Journal of Technology Management, Special Issue: “The Governance of International Technology Transfer: A Special Focus on the Partners’ Imbalanced Power”, Vol. 48, No. 3, 2009, pp. 336-357.(SSCI)

10. “IT Investment and Economic Performance: A Business Life Cycle Analysis”, (with Rebecca Wu,Mei-Hon Lin), Information Management Journal, Vol. 15, No. 2,April 2008

11. “A Comparative Study of the Alliance Experiences between MNE’s Taiwanese Subsidiaries” , (with Su-Houn Liu, Chun-Liang Chen, Sheng-Hsiung Chang),  Journal of Global Business Management, Vol. 2, No. 2, August 2006, pp.136-145.

12. “Entry Modes in Foreign Business Location: An AHP Group Decision Making Method”, (Su Juan Si), Chiao Da Management Review, No. 1, Vol. 27, June 2007

13. “E-Service Enhancement Priority Matrix: The Case of an IC Foundry Company”, (with Chung-Chou Chen, Rebecca Chung-Fern Wu), Information & Management, Vol. 43, 2006, pp. 572-586.

14. “The Dynamic Competition, Strategic Enforcement Through IPR Management: A Case of Bike Component Industry”, (with Peter J. Sher and Joseph Y. Lu), Taiwan Academy of Management Journal, Vol. 6, No. 2, February 2006, pp. 252-266.

15. “A Comparative Analysis of Oil Industry Business Performance Using Economic Value Added as a Measure” , Journal of Chinese Management Review, Vol. 7, No. 2, 2004, pp. 104-131

16. “Tri-lateral Pattern of Foreign Direct Investments Among U.S., Taiwan, andMainland China”, Stanford Project on Regions of Innovation and Entrepreneurship (SPRIE), Working Paper (May 2003).

17. “Institutional Framework and Policy Evolution Toward Foreign Direct Investments in Mainland China”, Occasional Paper, Chung-Hua Institution for Economic Research, 2002.