|
Publication
|
期刊論文(Periodical Papers)
Lee, Y., Chan, M., Su, Y., Ho, H., Kuo, Y., Szu, C., Li, T., and Mei, C., (2017) The research of sport tourism resource integration in Taiwan- Take the central region for example, Journal of Tourism and Leisure Management, 5(2), pp 12-21
Yan, M. Su, Y., Wang, C., Flores, N., (2019) Targeting Open Market with Strategic Business Innovations: A Case Study of Growth Dynamics in Essential Oil and Aromatherapy Industry, Journal of Open Innovation: Technology, Market, and Complexity, 5(7),
研討會論文(Conference Papers)
Su, Y., Y, Y., Why They Go There: Maslow’s Hierarchy of Needs and
Revisit Intention, In SOItmC & Meijo University Conference, 2019
蘇盈月、張峻瑋，新服務對藥妝產業影響之研究，2019行銷研究
學術研討會，2019
蘇盈月、林振華，探討連鎖藥局對高齡顧客族群之顧客關係管理
，2019行銷研究學術研討會，2019
Yan, M., Su, Y., Wang, C., and Flores, N., Business growth strategy
dynamics of essential oil and aromatherapy industry, In
SOItmC&DEMI of the UNINA 2018, Best Paper Award, 2018
Yan, M., Su., Y., Thuy, N.T., Simulation-based Strategic Decision
Support System for IT-enabled Innovations and Business, In
Conference on Marketing Research Chinese Culture University, 2018
Su, Y., Explore the Concepts of Relationship Marketing Within Taiwan
Coffee Market, In MakeLearn & TIIM Joint International Scientific Conference, 2016
Kuo Y., Su, Y, and Chang, B., The Study on Relationship of
Work/Organizational Values and Workaholism, In MakeLearn & TIIM Joint International Scientific
Conference, 2016
Chang. B, Su, Y, Kuo Y., and Hsia, I., Research for People Evacuation
Behaviours in Large-Scale Building by Using Computer Simulation
Software, In MakeLearn & TIIM Joint International Scientific
Conference. 2016
Su, Y., Does ‘Doing Good’ Always Lead to ‘Doing Better’? Consumer
Purchase intentions to Corporate Social Responsibility, In MakeLearn
& TIIM 2015 Joint International Scientific Conference, 2015
Kuo Y., Su, Y, and Chang, B, The study on relationships of perceived
organizational support and job satisfaction in Taiwan hospitality
service industry, In MakeLearn & TIIM 2015 Joint International
Scientific Conference, 2015
Chang. B, Su, Y and Kuo Y., Studying for Safe Management
Regulations influence people evacuation behaviour, In MakeLearn &
TIIM 2015 Joint International Scientific Conference, 2015
Su, Y., and Amornchaiyapitak, S., The Impact of Korean Wave on Thai
Teenage Consumer Behaviour, In The 2015 International Conference
in Management Sciences and Decision Making, 2015
Su, Y., and Dispongsa, A., The Impact of Marketing Mix on the
Decision Making: An Example of Choosing Chinese Language School
in Taipei City, In Taiwan 2015 Conference on International Trade and
Business Administration, 2015
Su., Y., and Sittakaradech, P., The Impact of the Perception of
Corporate Social Responsibility on Customer's Brand Image,
Brand Attitude and Purchase Intention. Taking functional drink
industry in Thailand, In 2015 Conference on International Trade and
Business Administration, 2015
Kuo Y., Su, Y., and Chang, B., The Study of Job Stress and Emotional
Labour, In Technology Innovation and Industrial Management 2014
Su, Y., Kuo Y., and Chang, B Brand Strategy in Taiwanese Clothing
and Textile Market, In Technology Innovation and Industrial
Management, 2014
Chang. B, Su, Y and Kuo Y., Taking Refuge Cognitions and
Behaviours of the Latent Disables in the Underground Space, In
Technology Innovation and Industrial Management 2014
Su, Y., and Intharathep, P., A study about factors affecting consumer
on hotel selection in Chiang Mai, 第八屆國際貿易與企業經營學術
研討會, 2014
Kuo, Y., and Su, Y. 市立美術館之民眾參與、體驗行銷、遊憩意象
與休閒效益之關聯性研究, 第八屆國際貿易與企業經營學術研討
會, 2014
Su, Y., and Lam, L Service Quality Dimensions and Customer
Satisfaction of Internet Banking Service in Vietnam, 第八屆國際貿易
與企業經營學術研討會, 2014
Kuo Y., Su, Y, and Chang, B, A study on relationship among
organizational trust, organizational justice and organizational
spirituality, In 2013 Technology Innovation and Industrial
Management, 2013
Chang. B, Su, Y and Kuo Y., Adequate temperature and humidity for
books and people in a library, In 2013 Technology Innovation and
Industrial Management, 2013
Su, Y., The Implementation of Customer Relationship Management
within Taiwanese banks, In Technology Innovation and Industrial
Management, 2013.
Kuo, Y., Su, Y., Kuo, T., Lin, C., Lee, Y., and Chang, B., A study on
relationship among organizational trust, organizational justice and
organizational spirituality, In Technology Innovation and Industrial
Management, 2013.
Chang, B., Chen, C., Lee, H., Kuo, Y., and Su, Y., Adequate
Temperature and Humidity for Books and People in a Library, In
Technology Innovation and Industrial Management, 2013
Su, Y., and Chao, K., Exploring the Moderating Effect of Brand
Loyalty to Brain Extension – An Event-related Potential Study, In
Technology Innovation an Industrial, 2012
Su, Y., Robson, J. Time to Let Go? Relationship Termination in the
Taiwanese Consumer Banking Sector, In Technology Innovation and
Industrial Management, 2011
Su, Y., Robson, J., and Armistead, C., The Role of Guanxi in
Relationship Marketing: Implications for Taiwanese Banks, In
Academy of Marketing Conference, 07-10 July 2008, Aberdeen, UK
|
