中國文化大學 Chinese Culture University
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蘇盈月 助理教授

Name & Title

蘇盈月

助理教授

Assistant Professor, Program of Global Business, College of International Studies and Foreign Languages, Chinese Culture University, Taipei City, Taiwan

學歷

英國伯恩茅斯大學行銷學博士

Doctor of Philosophy in Marketing, Bournemouth University, UK

經歷

中國文化大學,助理教授,2010-現在

輔仁大學,助理教授,2012-現在

英國伯恩茅斯大學講師,2008-2010

遠東大學講師,2001-2002

專長領域

關係行銷、服務行銷、消費者行為、品牌管理、觀光管理

Publication

期刊論文(Periodical Papers)

Lee, Y., Chan, M., Su, Y., Ho, H., Kuo, Y., Szu, C., Li, T., and Mei, C., (2017) The research of sport tourism resource integration in Taiwan- Take the central region for example, Journal of Tourism and Leisure Management, 5(2), pp 12-21

Yan, M. Su, Y., Wang, C., Flores, N., (2019) Targeting Open Market with Strategic Business Innovations: A Case Study of Growth Dynamics in Essential Oil and Aromatherapy Industry, Journal of Open Innovation: Technology, Market, and Complexity, 5(7),  

研討會論文(Conference Papers)

 

Su, Y., Y, Y., Why They Go There: Maslow’s Hierarchy of Needs and

Revisit Intention, In SOItmC & Meijo University Conference, 2019

蘇盈月、張峻瑋,新服務對藥妝產業影響之研究,2019行銷研究

學術研討會2019

蘇盈月、林振華,探討連鎖藥局對高齡顧客族群之顧客關係管理

2019行銷研究學術研討會2019

Yan, M., Su, Y., Wang, C., and Flores, N., Business growth strategy

dynamics of essential oil and aromatherapy industry, In

SOItmC&DEMI of the UNINA 2018, Best Paper Award, 2018 

Yan, M., Su., Y., Thuy, N.T., Simulation-based Strategic Decision

Support System for IT-enabled Innovations and Business, In

Conference on Marketing Research Chinese Culture University, 2018

Su, Y., Explore the Concepts of Relationship Marketing Within Taiwan

Coffee Market, In MakeLearn & TIIM Joint International Scientific Conference, 2016

Kuo Y., Su, Y, and Chang, B., The Study on Relationship of

Work/Organizational Values and Workaholism, In MakeLearn & TIIM Joint International Scientific

Conference, 2016

Chang. B, Su, Y, Kuo Y., and Hsia, I., Research for People Evacuation

Behaviours in Large-Scale Building by Using Computer Simulation

Software, In MakeLearn & TIIM Joint International Scientific

Conference. 2016

Su, Y., Does ‘Doing Good’ Always Lead to ‘Doing Better’? Consumer

Purchase intentions to Corporate Social Responsibility, In MakeLearn

& TIIM 2015 Joint International Scientific Conference, 2015

Kuo Y., Su, Y, and Chang, B, The study on relationships of perceived

organizational support and job satisfaction in Taiwan hospitality

service industry, In MakeLearn & TIIM 2015 Joint International

Scientific Conference, 2015

Chang. B, Su, Y and Kuo Y., Studying for Safe Management

Regulations influence people evacuation behaviour, In MakeLearn &

TIIM 2015 Joint International Scientific Conference, 2015

Su, Y., and Amornchaiyapitak, S., The Impact of Korean Wave on Thai

Teenage Consumer Behaviour, In The 2015 International Conference

in Management Sciences and Decision Making, 2015

Su, Y., and Dispongsa, A., The Impact of Marketing Mix on the

Decision Making: An Example of Choosing Chinese Language School

in Taipei City, In Taiwan 2015 Conference on International Trade and

Business Administration, 2015

Su., Y., and Sittakaradech, P., The Impact of the Perception of

Corporate Social Responsibility on Customer's Brand Image,

Brand Attitude and Purchase Intention. Taking functional drink

industry in Thailand, In 2015 Conference on International Trade and

Business Administration, 2015

Kuo Y., Su, Y., and Chang, B., The Study of Job Stress and Emotional

Labour, In Technology Innovation and Industrial Management 2014

Su, Y., Kuo Y., and Chang, B Brand Strategy in Taiwanese Clothing

and Textile Market, In Technology Innovation and Industrial

Management, 2014

Chang. B, Su, Y and Kuo Y., Taking Refuge Cognitions and

Behaviours of the Latent Disables in the Underground Space, In

Technology Innovation and Industrial Management 2014

Su, Y., and Intharathep, P., A study about factors affecting consumer

on hotel selection in Chiang Mai, 第八屆國際貿易與企業經營學術

研討會, 2014

Kuo, Y., and Su, Y. 市立美術館之民眾參與、體驗行銷、遊憩意象

與休閒效益之關聯性研究, 第八屆國際貿易與企業經營學術研討

, 2014

Su, Y., and Lam, L Service Quality Dimensions and Customer

Satisfaction of Internet Banking Service in Vietnam, 第八屆國際貿易

與企業經營學術研討會, 2014

Kuo Y., Su, Y, and Chang, B, A study on relationship among

organizational trust, organizational justice and organizational

spirituality, In 2013 Technology Innovation and Industrial

Management, 2013

Chang. B, Su, Y and Kuo Y., Adequate temperature and humidity for

books and people in a library, In 2013 Technology Innovation and

Industrial Management, 2013

Su, Y., The Implementation of Customer Relationship Management

within Taiwanese banks, In Technology Innovation and Industrial

Management, 2013.

Kuo, Y., Su, Y., Kuo, T., Lin, C., Lee, Y., and Chang, B., A study on

relationship among organizational trust, organizational justice and

organizational spirituality, In Technology Innovation and Industrial

Management, 2013.

Chang, B., Chen, C., Lee, H., Kuo, Y., and Su, Y., Adequate

Temperature and Humidity for Books and People in a Library, In

Technology Innovation and Industrial Management, 2013

Su, Y., and Chao, K., Exploring the Moderating Effect of Brand

Loyalty to Brain Extension – An Event-related Potential Study, In

Technology Innovation an Industrial, 2012

Su, Y., Robson, J. Time to Let Go? Relationship Termination in the

Taiwanese Consumer Banking Sector, In Technology Innovation and

Industrial Management, 2011

Su, Y., Robson, J., and Armistead, C., The Role of Guanxi in

Relationship Marketing: Implications for Taiwanese Banks, In

Academy of Marketing Conference, 07-10 July 2008, Aberdeen, UK

 

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