Publications
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REFEREED JOURNAL ARTICLES
- Fang, C. Y., Chang, Y. P., Yang, T. N., & Lo, Y. C.* (2025). Using the elaboration likelihood model to identify the optimum Facebook video marketing strategy for travel agencies. SAGE Open, 15(3), 21582440251358323. (SSCI)
- Chen, W. Y., Prawira, C., Chang, Y. P.*, & Kuo C. Y. (2025). Special needs travel - Indonesian Autism study. International Journal of Organizational Innovation, 17(4), 45-64. (EI)
- Wu. S. F., Chen, H., & Chang, Y. P.* (2025). The interplay of job insecurity, emotional labor, and supervisor support in influencing emotional exhaustion among bank employees. International Journal of Organizational Innovation, 17(3), 140-166. (EI)
- Kuo, C. Y., Lee, C. H., & Chang, Y. P.* (2025). 2025 IJOI Extending the technology acceptance model to tourism virtual reality experiences. International Journal of Organizational Innovation, 17(3), 65-86. (EI)
- Kuo, C. Y., & Chang, Y. P.* (2024). Thriving on novelty: Chinese students' journey to creative travel in Thailand. Heliyon, 10(4), e25623. (SCIE)
- Lo, Y. C., Lu, C., Chang, Y. P.*, & Wu, S. F. (2024) Examining the influence of organizational commitment on service quality through the lens of job involvement as a mediator and emotional labor and organizational climate as moderators. Heliyon, 10(2), e24130. (SCIE)
- 姜淳方*, 張雅萍, & 羅印呈. (2024). Applying Service-Dominant Logic Building the Brand Experience Model for a Chain Coffee Shop. 行銷科學學報, 20(1), 61-91.
- Chen, W. Y., Fang, Y. H., Chang, Y. P.*, & Kuo, C. Y. (2023). Exploring motivation and demand via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists. Humanities and Social Sciences Communications, 10(1), 1-12. (SSCI)
- Chang, A.Y.P.*, & Hung, K.P. (2021). Development and Validation of a Tourist Experience Scale for Cultural and Creative Industries Parks. Journal of Destination Marketing & Management, 20, 100560. (SSCI)
- Chang, A.Y.P., Li, M.*, & Tung, V. (2020). Development and validation of an experience scale for pilgrimage tourists. Journal of Destination Marketing & Management, 3(15), 100400. (SSCI)
- Liu, C.H.*, Chang, A.Y.P., & Fang, Y.P. (2020). Network activities as critical sources of creating internal capability and competitive advantage: The mediating role of innovation capability and human capital. Management Decision, 58(3), 544-568. (SSCI)
- Liu, C.H.*, Chang, A.Y.P., Horng, J.S., Chou, S. F., & Huang, Y. C. (2020). Co-competition, learning, and business strategy for new service development. The Service Industries Journal, 40(7-8), 585-609. (SSCI)
- Chang, A.Y.P.*, & Kuo, C.Y. (2019). Effects of tourists’ trust on behaviour intention in the Thai tourism market: Mediating effects of perceived authenticity. Journal of Management and Marketing Review, 4(3), 202-208.
- Liu, C.H.*, Horng, J.S., Chou, S.F., Huang, Y.C., & Chang, Y.P. (2018). How to create competitive advantage: The moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy and social capital. Asia Pacific Journal of Tourism Research, 23(8), 747-764. (SSCI)
- Chang, A.Y.P. (2017). A study on the effects of sales promotion on consumer involvement and purchase intention in tourism industry. Eurasia Journal of Mathematics, Science and Technology Education, 13(12), 8323-8330. (SSCI)
- Chang, Y.P., & Chen, C. C. (2017). The effect of gift comparability on recipients’ evaluation. Journal of Taipei College of Maritime Technology, 8(2), 131-148.
- Jiang, W.H., Li, Y.Q., Liu, C.H., & Chang, Y.P. (2017). Validating a multidimensional perspective of brand equity on motivation, expectation and behavioural intention: A practical examination of culinary tourism. Asia Pacific Journal of Tourism Research, 22(5), 524-539. (SSCI)
- Chang, A.Y.P. (2016). Effects of mobile advertisement and advertisement involvement on purchase intention in tourism industry. Filomat, 30(15), 4235-4242. (SCI)
- Chang, A.Y.P. (2014). Effects of tourism image and experiential value on revisit intention in tourism industry. Acta Oeconomica, 64(S2), 289-301. (SSCI)
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PROFESSIONAL QUALIFICATIONS
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- ISO14067 CFP Verification Leader – GHG Emissions and Removals Evaluation for product LCA, ESG Series Training Course, TUV Nord Taiwan Co., Ltd.
- ISO14064-1:2018, Greenhouse gases – Part 1: Specification with guidance at the organization level for quantification and reporting of greenhouse gas emissions and removals, Lead Verifier Training, Afnor Asia Ltd.
- Certified of Hospitality Educator, American Hotel & Lodging Educational Institute
- Certified of Hospitality Supervisor, American Hotel & Lodging Association
- Certified of Hospitality Department Trainer, American Hotel & Lodging Association
- Certified English Guide, The Examination Yuan of Taiwan
- Certified English Captain, The Examination Yuan of Taiwan
- Certified Japanese Captain, The Examination Yuan of Taiwan
- Certified Conference & Exhibition Service Industry Professional
- Class C Skill Category of Hotel & Restaurant Service, Taiwan
- Class C Skill Category of Chinese Cuisine Cookery, Taiwan
- Class C Skill Category of Bartender, Taiwan
- Certificate of HACCP, Taiwan
- Junior Health Manager, Health Management Society of Taiwan
- C Class Sport Facility Manager, Taiwan Society for Sport Management
- Level 3 of the Test of Accounting Ability, The Commercial Vocational Education Society, Taiwan
- Certificate of Primary Statistical Qualification, The Chinese Applied Statistics Association
- Certified Barcode Administrative Technician, GS1 Taiwan
- Qualification for Tour Planning, Tour Planning & Design Association, Taiwan
- Package Tour Designer Certificate, Travel Quality Assurance Association, Taiwan
- Certificate of Advance Cruise Operation, International Cruise Council, Taiwan
- Certified ESG Junior Manager, ESG International Institute, Taiwan Industrial Sustainable Development Association
- Certificate of Marketing Planning, Taiwan Institute of Marketing Science
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