9:00-9:20

報到Registration

曉峰國際會議廳 ( Xiao-Fong Building 2F )

9:20-9:30

開幕式 Opening Session

9:30-9:35

中國文化大學 全商系王瑜哲主任 開場致詞 Welcome Remarks

Chairperson: Dr. Wang, Yu-Che, Director of Global Business Program, Chinese Culture University

9:35-9:40

中國文化大學 王淑音副校長 致詞

Dr. Wang, Shuyin, Vice President, Chinese Culture University

9:40-9:45

Group Photo 大合照

9:45-10:35

Keynote Speech I 專題演講I

專題演講人Keynote Speaker：曾志朗教授 中央研究院院士

Prof. Ovid Jyh. Lang. Tzeng, Academician of Academia Sinica and Chair Professor, National Taiwan Normal University

演講主題 Topic：In Search of Missing Link: A Brand New Two-Brain Theory of Neuro-Cognitive Function

10:35-10:45

茶敘 Tea Break

10:45-11:25

Keynote Speech II 專題演講II

專題演講人Keynote Speaker：Dr. Đào Thị Thanh Bình

Associate Professor Đào Thị Thanh Bình, Associate Dean, Faculty of Management and Tourism, Hanoi University.

演講主題 Topic：ESG, Liquidity and Firm Performance

11:25-12:05

Keynote Speech II 專題演講III

專題演講人Keynote Speaker：Dr. Phuong Thanh Le

Associate Professor Phuong Thanh Le, Vice Dean of Faculty of Accounting and Business,

Thuyloi University

演講主題 Topic：Vietnamese economy 2024-2025 and Impacts of Trump 2.0

12:05-13:10

Lunch 午餐

Rest room: Ra-Xian Rm. 103

Room 1

(Da- Xian 201)

Room 2

(Da- Xian 203)

Room 3

(Da- Xian 205)

Room 4

(Da- Xian 207)

Moderator

王瑜哲 (Wang, Yu-Che)

方清清 (Fang, Ching-Ching)

Phuong Thanh Le

任慶宗 (Jen, Ching-Tsung)

許惇惠 (Hsu, Dun-Hui)

Đào Thị Thanh Bình

黃雪梨 (Huang, Hsueh-Li)

梁克文(Kevin Liang)

郭國誠 (Chang, Hai-Yen)

練凱文 (Lien, Kai-Wen)

13:20-14:20

Duong Thi Van Anh

Ching-Tsung Jen

Factors influencing high-tech adoption of firm from cultural and behavioural perspectives

Joel Caspe

Influence of Online Streaming Platforms on the Philippine  — Movie Exhibition Industry: Cinema Revenue

Muhammad Naufal Zaki

Ching-Tsung Jen

Key Drivers of Mobile Payment Adoption: The Role of Effort Expectancy, Facilitating Conditions, Social Influence, and Promotional Activities

郭乃文

李泞錤

姚慶邦

智慧點餐系統於行動應用程式之研究

Nicky Handreansyah Wijaya

Ching-Tsung Jen

A study of the Purchase Intention of Customers in Live TikTok Shopping in Indonesia

Deborah Khine

Exploring the influence of Operating Efficiency on Profitability Efficiency: A Cross-Culture Examination of Corporate Social Responsibility as a Moderating Factor in the Banking Industry

Irwin Matthew Sugih 林益文

Ching-Tsung Jen

The Impacts of Energy Supply Shocks and Labor Supply Shocks on Industry Performance: Moderating Effect of Industry Technological Level

Marco Theodore Dariant

Ching-Tsung Jen

The study of the impact of Artificial Intelligence (AI) on Work Life Balance, Job Satisfaction, and Job Performance

Adrienn Dinyak

Ching-Tsung Jen

Interconnected Challenges to Capitalist Sustainability: A Comparative Study of Economic Inequality, Corporate Influence, and Resource Management in Denmark and the United States

Hoay Ying, Teoh

Wen-Min, Lu

Examining the Interplay of Business Strategy, Green Supply Chain Management, and Environmental, Social and Governance Performance on Firm Efficiency in Amazon's Supply Chain Network

Preepaween Kongpricha

Ching-Tsung Jen

Key Determinants in the Decisions to Play Online Multiplayer Games: A Study of Thai Gamers

詹美玲

淨零下離岸風電及太陽能的供應鏈之公司治理對經營績效的影響

Rest room: Ra-Xian Rm. 103

Room 1

(Da- Xian 201)

Room 2

(Da- Xian 203)

Room 3

(Da- Xian 205)

Room 4

(Da- Xian 207)

Moderator

王瑜哲 (Wang, Yu-Che)

方清清 (Fang, Ching-Ching)

任慶宗 (Jen, Ching-Tsung)

許惇惠 (Hsu, Dun-Hui)

黃雪梨 (Huang, Hsueh-Li)

梁克文(Kevin Liang)

郭國誠 (Chang, Hai-Yen)

練凱文 (Lien, Kai-Wen)

14:30-15:30

Kovacs Evelin

Ching-Tsung Jen

The Political and Economic Challenges in Investment Strategies of State Venture Capital: The Comparative Study of China and Europe

郭又誠

吳紀瑩

ESG作為航空產業競爭策略： 不同經營模式之財務績效分析

蔡芳瑜

鄭天明

旅遊團集體心理擁有感之構念發展

Sunisa Thongdee 王米米

Ching-Tsung Jen

The Impact of Selected Marketing Mix Elements on Customer-Based Brand Equity with Moderating Effects of Gender: A Study of Punthai Coffee in Thailand

Christopher James Green

Incorporating Network Marketing as a Case Study in Business Model Education: Pedagogical Approaches and Learning Outcomes

Karen Pramana

Ming Liu

How Travel Vlogs Shape Indonesian Tourists' Intentions to Visit Taiwan: The Role of Entertainment Value, Source Credibility, and Attitude

Wipada Thepkaew

彤嘉慧

Ming Liu 劉敏

The impact of social media use on restaurant selection: A Study on Thai Consumers 社群媒體使用對餐廳選擇的影響：泰國消費者的研究

Ajcharaporn Promsuk

Ching-Tsung Jen

The influence of TikTok influencers on impulse buying behavior of make-up cosmetics among generation Y consumers in Thailand

謝惠娟

旅遊迷因對旅遊意圖的影響-啟發的中介作用

Anugrah Setyawan Onggoro 王景孝

Wen-Yu Su

Sustainable Tourism Marketing: How Bali, Indonesia Promotes Responsible Travel

Thidarat Samniangsanor

江楠溪

Ming Liu 劉敏

Pro-Sustainable Tourism Behaviors Among Thai Generation Z: Internal and External Influences