✨ Off-Campus Visit | Luxury Brand Exploration ✨

Led by Professor Kuang-Heng Shih, this off-campus visit integrates the concepts learned in the Business Writing course with real-world industry experience. Students will have the opportunity to explore the retail environments of Taiwan’s leading luxury brands, gaining first-hand insights into premium product catalogs, visual merchandising, business communication, and brand marketing strategies within the luxury industry.

During the visit, students will explore several internationally renowned luxury brands and learn about:

📌 Taiwan’s luxury goods market and consumer trends
📌 Visual merchandising and marketing strategies of premium brands
📌 The presentation of business catalogs and brand identity
📌 Practical applications of business writing and brand communication in the industry

Through this valuable combination of classroom learning and industry exposure, students will not only strengthen their business writing skills but also develop a broader global business perspective, enhance their brand analysis capabilities, and gain a deeper understanding of contemporary marketing practices in the luxury sector. 🌍✨

✨ 校外參訪｜精品品牌探索之旅 ✨

由施光恆老師帶領同學進行本次企業參訪活動，結合「英文商務書信（Business Writing）」課程內容，實際走入台灣頂級精品品牌的實體場域，深入觀察高級品牌型錄、商品展示，以及精品產業中的商務溝通與品牌行銷運作。

同學們此次將參訪多個國際知名精品品牌，透過現場觀察與實務體驗，了解：

📌 台灣精品市場與消費趨勢
📌 高端品牌的展示設計與行銷策略
📌 商務型錄與品牌形象的呈現方式
📌 商務書信與品牌溝通在產業中的實際應用

希望藉由這次結合課堂學習與產業實務的寶貴機會，讓同學不僅提升英文商務寫作能力，更能從真實商業環境中培養國際商務視野、品牌分析能力，以及對全球市場的敏銳觀察力。🌍✨