Dr. Jannice Su 蘇盈月 副教授
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Name & Title |
蘇盈月 副教授 Associate professor, Program of Global Business, College of International Studies and Foreign Languages, Chinese Culture University, Taipei City, Taiwan Email: sujanice@gmail.com |
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Education |
英國伯恩茅斯大學行銷學博士 Doctor of Philosophy in Marketing, Bournemouth University, UK |
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Profession |
中國文化大學，助理教授，2010-2022 輔仁大學，助理教授，2012-現在 英國伯恩茅斯大學講師，2008-2010 遠東大學講師，2001-2002 |
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Specialty |
關係行銷、服務行銷、消費者行為、品牌管理、觀光管理 Teaching Interests |
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Publication |
期刊論文(Periodical Papers) Lee, Y., Chan, M., Su, Y., Ho, H., Kuo, Y., Szu, C., Li, T., and Mei, C., (2017) The research of sport tourism resource integration in Taiwan- Take the central region for example, Journal of Tourism and Leisure Management, 5(2), pp 12-21 Yan, M. Su, Y., Wang, C., Flores, N., (2019) Targeting Open Market with Strategic Business Innovations: A Case Study of Growth Dynamics in Essential Oil and Aromatherapy Industry, Journal of Open Innovation: Technology, Market, and Complexity, 5(7), 研討會論文(Conference Papers)
Su, Y., Y, Y., Why They Go There: Maslow’s Hierarchy of Needs and Revisit Intention, In SOItmC & Meijo University Conference, 2019 蘇盈月、張峻瑋，新服務對藥妝產業影響之研究，2019行銷研究 學術研討會，2019 蘇盈月、林振華，探討連鎖藥局對高齡顧客族群之顧客關係管理 ，2019行銷研究學術研討會，2019 Yan, M., Su, Y., Wang, C., and Flores, N., Business growth strategy dynamics of essential oil and aromatherapy industry, In SOItmC&DEMI of the UNINA 2018, Best Paper Award, 2018 Yan, M., Su., Y., Thuy, N.T., Simulation-based Strategic Decision Support System for IT-enabled Innovations and Business, In Conference on Marketing Research Chinese Culture University, 2018 Su, Y., Explore the Concepts of Relationship Marketing Within Taiwan Coffee Market, In MakeLearn & TIIM Joint International Scientific Conference, 2016 Kuo Y., Su, Y, and Chang, B., The Study on Relationship of Work/Organizational Values and Workaholism, In MakeLearn & TIIM Joint International Scientific Conference, 2016 Chang. B, Su, Y, Kuo Y., and Hsia, I., Research for People Evacuation Behaviours in Large-Scale Building by Using Computer Simulation Software, In MakeLearn & TIIM Joint International Scientific Conference. 2016 Su, Y., Does ‘Doing Good’ Always Lead to ‘Doing Better’? Consumer Purchase intentions to Corporate Social Responsibility, In MakeLearn & TIIM 2015 Joint International Scientific Conference, 2015 Kuo Y., Su, Y, and Chang, B, The study on relationships of perceived organizational support and job satisfaction in Taiwan hospitality service industry, In MakeLearn & TIIM 2015 Joint International Scientific Conference, 2015 Chang. B, Su, Y and Kuo Y., Studying for Safe Management Regulations influence people evacuation behaviour, In MakeLearn & TIIM 2015 Joint International Scientific Conference, 2015 Su, Y., and Amornchaiyapitak, S., The Impact of Korean Wave on Thai Teenage Consumer Behaviour, In The 2015 International Conference in Management Sciences and Decision Making, 2015 Su, Y., and Dispongsa, A., The Impact of Marketing Mix on the Decision Making: An Example of Choosing Chinese Language School in Taipei City, In Taiwan 2015 Conference on International Trade and Business Administration, 2015 Su., Y., and Sittakaradech, P., The Impact of the Perception of Corporate Social Responsibility on Customer's Brand Image, Brand Attitude and Purchase Intention. Taking functional drink industry in Thailand, In 2015 Conference on International Trade and Business Administration, 2015 Kuo Y., Su, Y., and Chang, B., The Study of Job Stress and Emotional Labour, In Technology Innovation and Industrial Management 2014 Su, Y., Kuo Y., and Chang, B Brand Strategy in Taiwanese Clothing and Textile Market, In Technology Innovation and Industrial Management, 2014 Chang. B, Su, Y and Kuo Y., Taking Refuge Cognitions and Behaviours of the Latent Disables in the Underground Space, In Technology Innovation and Industrial Management 2014 Su, Y., and Intharathep, P., A study about factors affecting consumer on hotel selection in Chiang Mai, 第八屆國際貿易與企業經營學術 研討會, 2014 Kuo, Y., and Su, Y. 市立美術館之民眾參與、體驗行銷、遊憩意象 與休閒效益之關聯性研究, 第八屆國際貿易與企業經營學術研討 會, 2014 Su, Y., and Lam, L Service Quality Dimensions and Customer Satisfaction of Internet Banking Service in Vietnam, 第八屆國際貿易 與企業經營學術研討會, 2014 Kuo Y., Su, Y, and Chang, B, A study on relationship among organizational trust, organizational justice and organizational spirituality, In 2013 Technology Innovation and Industrial Management, 2013 Chang. B, Su, Y and Kuo Y., Adequate temperature and humidity for books and people in a library, In 2013 Technology Innovation and Industrial Management, 2013 Su, Y., The Implementation of Customer Relationship Management within Taiwanese banks, In Technology Innovation and Industrial Management, 2013. Kuo, Y., Su, Y., Kuo, T., Lin, C., Lee, Y., and Chang, B., A study on relationship among organizational trust, organizational justice and organizational spirituality, In Technology Innovation and Industrial Management, 2013. Chang, B., Chen, C., Lee, H., Kuo, Y., and Su, Y., Adequate Temperature and Humidity for Books and People in a Library, In Technology Innovation and Industrial Management, 2013 Su, Y., and Chao, K., Exploring the Moderating Effect of Brand Loyalty to Brain Extension – An Event-related Potential Study, In Technology Innovation an Industrial, 2012 Su, Y., Robson, J. Time to Let Go? Relationship Termination in the Taiwanese Consumer Banking Sector, In Technology Innovation and Industrial Management, 2011 Su, Y., Robson, J., and Armistead, C., The Role of Guanxi in Relationship Marketing: Implications for Taiwanese Banks, In Academy of Marketing Conference, 07-10 July 2008, Aberdeen, UK |
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