9:00-9:20

報到Registration

曉峰國際會議廳 ( Xiao-Fong Building 2F )

9:20-9:30

開幕式 Opening Session

9:30-9:40

中國文化大學 全商系王瑜哲主任 開場致詞 Welcome Remarks

Chairperson: Dr. Wang, Yu-Che, Director of Global Business Program, Chinese Culture University

9:40-9:45

中國文化大學 王淑音副校長 致詞

Dr. Wang Shu-Yin, Vice President, Chinese Culture University

9:45-9:55

蔣經國國際學術交流基金會董事長 錢復博士 致詞

Chairman Dr. Fredrick F. Chien, Chiang Ching-kuo Foundation for International Scholarly Exchange

9:55-10:05

泰國正大管理學院 Dr. Pongpaibool, Patamaporn 致詞

Dr. Pongpaibool, Patamaporn, Panyapiwat Institute of Management, Thailand

10:05-10:10

Group Photo 大合照

10:10-10:50

(Q&A)

10:50-11:10

Keynote Speech I 專題演講I

專題演講人Keynote Speaker：簡又新博士 台灣永續能源研究基金會 董事長

Dr. Eugene Chien, President and Board Chairman of Taiwan Institute for Sustainable Energy

演講主題 Topic：The Challenges and Opportunities of Net-Zero Transformation for Global Business（淨零轉型對全球商務的挑戰與機會）

11:10-11:20

茶敘 Tea Break

11:20-12:00

(Q&A)

12:00-12:10

Keynote Speech II 專題演講II

專題演講人Keynote Speaker：翁文祺大使 前台灣郵政公司董事長暨前永豐金控董事長

Amb. Wenchyi Ong, Former Chairman of Chunghwa Post Co. and SinoPac Financial Holdings

演講主題 Topic：Trust Building in the Turnaround of a Bank

12:10-13:10

Lunch 午餐

Rest Room: Da-Yi Rm. 617

Room 1

(Da-Yi Rm. 714)

Room 2

(Da-Yi Rm. 716)

Room 3

(Da-Yi Rm. 720)

Room 4

(Da-Yi Rm. 721)

Room 5

(Da-Yi Rm. 521)

Moderator

許惇惠 (Hsu, Dun-Hui)

練凱文 (Lien, Kai-Wen)

王瑜哲 (Wang, Yu-Che)

任慶宗 (Jen, Ching-Tsung)

方清清 (Fang, Ching-Ching)

蘇盈月 (Su, Ying-Yueh)

Dr. Pongpaibool, Patamaporn

黃雪梨 (Huang, Hsueh-Li)

郭國誠 (Kuo, Kuo-Cheng)

張海燕 (Chang, Hai-Yen)

13:20-15:40

Kaniknan Jaroonpornpakdee,

Pricing Strategy Analysis on Secondhand Luxury Bags: A Case Study in the Thailand Market

Eunice Khaw Jing Yuan

Huang, Hsueh-Li

Exploring the Relationship between Firm Performance and Corporate Environmental Sustainability in Automobile Industry

Huang, Hsuan-Wen

The Impact of Leadership Traits on Corporate Social Responsibility, Green Marketing Orientation, and Company Performance

Sutheera Nitroj

Jen, Ching-Tsung

The Study of the Impact Factors on CO2 Emissions in Thailand

Janejira Leelapakpien

Wang, Yu-Che

A Study of Accountant Competencies Required for entering into the sector of Accounting Shared Services Centers in Thailand

Bala Naanma Joel

Kuo, Kuo-Cheng

Exploring the Relationship between Corporate Social Responsibility and Energy Companies’ Performance

Jennifer Yen

Huang, Hsueh-Li

Analyzing the Influence of Social Practices on Corporate Sustainability Performance in the Airlines Industry

Milin Rojtangkum

Job Performance of Audit Consulting Firms in Thailand:
A Study of the Influence of Internal Marketing and Satisfaction of employees

Nutnicha Ransibrahmanakul

Liu, Ming

Understanding Passenger Preferences: Exploring Airline Choices of Thai Tourists Bound for Taiwan - Insights from Outgoing Passengers in Bangkok

Huang,Pei-Xuan

Kim, Brian

Impact of AI-Driven Industrial Disruption on the Firm’s Financial Performance: The Case of Taiwan and Global Company

Kochaphan Pornsakulrat

Jen, Ching-Tsung

The Study of the Role of Error Management within the team

Katherine Grace R Ting

Kuo, Kuo-Cheng

Using Dynamic Network Slacks-Based Measure to Explore the Impact of Corporate Social Responsibility on Corporate Performance in the Pharmaceutical and Biotechnology Industries

Salas Supalakwatchana

Wang, Yu-Che

Country-of-Origin Image and Factors Influencing Purchase Intention towards EVs in Thailand: Comparing BYD and Tesla

Thanet Chuebupa

Tai, Wei-Tian

Factors that affect the achievement of incorporating machine learning into purchasing decisions within e-commerce

Su, Ying-Yueh

Osman Gedik

DeFi: A Threat or An Opportunity to the Banking System in Turkiye?

Kuo, Kuo-Cheng

Krit Suwannasichon

The Effect of ESG on Sustainability Performance of Global Energy Firms

Nguyen Xuan Tuan

Kuo, Kuo-Cheng

Employing DEA to Evaluate the Corporate Operation and Financial Performance: The Moderating Effect of Corporate Social Responsibility in the Financial Industry

Triyaporn Boonmee

A study of factors influence Generation Y’s intention in purchasing electric vehicle in Thailand

Chavanvit Chaisithanon

Tai, Wei-Tian

Examining the Impact of AI Chatbot Adoption on Customer Experience in E-Banking: A Study of Usability, Responsiveness, and Privacy Concerns

林嬌能

趙邑

The effect of the Controlled Foreign Company Rule on the income reallocation

Li, Xiang-Wei

Fu, Yu-Fen

The Impact of ESG Risk Ratings on the Financing Policy of Taiwanese Companies

Samuel Christopher

Huang, Hsueh-Li

Analyzing Corporate Governance Effects on Firm Performance Amid by Covid-19: Comparative Study Among Top 49 High-Asset Banks

Wanrudee Duangsuwan

Jen, Ching-Tsung

The Study of Factors to Stay at the Retirement Community in Thailand