時間

議程內容

9:00-9:20

報到Registration

曉峰國際會議廳 ( Xiao-Fong Building 2F )

9:20-9:30

開幕式 Opening Session

中國文化大學 全商系任慶宗主任 開場致詞Welcome Remarks

Chairperson: Dr. Jen, Ching-Tsung, Director of Global Business Program, Chinese Culture University

9:35-9:40

中國文化大學 王淑音副校長 致詞

Dr. Wang, Shu-yin, Vice President, Chinese Culture University

9:40-9:50

頒獎Award Ceremony

9:50-9:55

大合照Group Photo

9:55-10:40

Keynote Speech I 專題演講I

專題演講人Keynote Speaker：Mr. Mig Moreno, Deputy Secretary-Treasurer of the Asian Bankers Association (ABA).

演講主題 Title：AI transformation of international finance and business operations

10:40-10:50

茶敘 Tea Break

10:50-11:20

Keynote Speech II 專題演講II

專題演講人Keynote Speaker: Prof. Sudhanshu Pandiya, Dean and Director, School of Business Management, CSJM University, Kanpur, India.

演講主題 Title：Intelligent Power: Opportunities, Inequalities, and the Future of Global Business in the AI Age

11:20-11:50

Keynote Speech III 專題演講III

專題演講人Keynote Speaker: Dr. Jaesik Jeong, Assistant Professor, Department of Artificial Intelligence, Tamkang University, Taiwan

演講主題 Topic：Humanoids and AMR: Industrial Applications and Business Opportunities

11:50-13:10

午餐及休息時間Lunch Break

Da- Xian Room 205-206

Room 1

(Da- Xian 201)

Room 2

(Da- Xian 203)

Room 3

(Da- Xian 205)

Room 4

(Da- Xian 206)

Moderator

孟詩葛 (Grégory Simon)

梁克文 (Kevin Liang)

張雅萍 (Chang, Ya-Ping)

劉敏 (Liu, Ming)

鄭寶菁 (Zheng,Bao-Jing)

施光恆 (Shih, Kuang-Heng)

任慶宗 (Jen, Ching-Tsung)

方清清 (Fang, Ching-Ching)

13:20-14:40

上半場

Li Jingwei

Lai Wei Sieng

The Impact of U.S.-China Trade War on China’s High-Tech Exports: Evidence from Difference-in-Difference Model

Hoang Minh Nhat

Chang Chi-Ya

An Empirical Investigation of Social Presence in Livestreaming Commerce: The Mediating Effect of Epistemic Value and the Moderating Role of Herd Behavior on Purchase Intention — An SOR Model Approach

Vo Dang Yen Vy

Liu Ming

Digital Literacy as a Gateway to AI-Personalized Career Coaching: A Cross-National Study on Career Self-Efficacy Among International Students

Iheanacho Victor Ugochukwu

Chang Ya-Ping

Digital Transformation and Business Growth in Emerging Economies: A Case Study of Nigeria

To Hai Yen

Liu Ming

The Impact of Perceived Green Image on Customer Loyalty in Small Hotels: The Mediating Roles of Perceived Value, Trust, and Satisfaction

Le Huynh Anh Thu

Jen Ching Tsung

Counterfeit Concern and Cosmetic Purchase Intention: The Moderating Role of Platform Transparency in Online Retail

Truong Thao Tram

Jen Ching Tsung

How Internationalized Servicescapes Shape Service Inclusion and Destination Attractiveness: A Study in Taiwan

Nguyen Mai Nhu Cam

Does Innovation Always Promote Sustainable Development? An Empirical Study based on ESG Disclosure and CO2 Emissions in Asia

Okafor Nkemakonam Gloria

Chang Ya-Ping

Leadership Practices and Organizational Performance in Nigeria: A Cross-Sector Analysis of Education, Healthcare, and SMEs

Mohammed Al Rezan

Governing Digital Complaint Mechanisms for Tourist Protection: A Case Study of Saudi Arabia

Usa Siriburee

Liu Ming

Enhancing the AIRQUAL Model: Exploring the Role of Perceived Price Fairness in Service Quality, Corporate Image, Satisfaction, and Loyalty — A Case Study of Thai Airways

Minh Van Nguyen

Hui-Ling Tung

Perceived Community Resilience on Pro-environmental Behavior: The Mediated Influence of Descriptive and Prescriptive Norms for Pro-environmental Behavior

Nguyen Thi Hanh

The Role of Perceived Information Transparency in Driving Purchase Intention among Vietnamese Consumers in Cross-Border E-Commerce: The Moderating Effect of Consumer Acculturation

Dao Huong Giang

Liu Ming

How QR Code-Based Smart Tourism Technology Influences Tourist Behavioral Intention: The Role of Perceived Value

Anna Alfimova

Te-Yi Lin

How Do Generative AI Applications Affect Brand Image and Corporate Reputation in the Mobile Gaming Industry

Waseem Akber

Kuo- Cheng Kuo

Using the Dynamic Network Slack-Based Measure to Explore the Relationship between Corporate Social Responsibility and Corporate Performance in the Semiconductor Industry

Rest room: Da- Xian Rm.106

Moderator

孟詩葛 (Grégory Simon)

梁克文 (Kevin Liang)

張雅萍 (Chang, Ya-Ping)

劉敏 (Liu, Ming)

鄭寶菁 (Zheng,Bao-Jing)

施光恆 (Shih, Kuang-Heng)

任慶宗 (Jen, Ching-Tsung)

方清清 (Fang, Ching-Ching)

14:50-15:50

下半場

Zebider Asire Munyelet

Wu Shih-Wei

The Impact of Social Media on Online shopping Decision-Making

梁錦豪 、吳品逸 、施秉儒 、張天豪、許中豪

基於多目標旅行推銷員問題之智慧化旅遊行程規劃系統

Smartization Travel Itinerary System based on the Multi-Objective Traveling Salesman Problem

Aung Kyaw Htet Myat

Jen Ching-Tsung

The Impact of Omni-Channel Integration Quality and AI-Enabled Personalization on Omni-Channel Purchase Intention: The Mediating Effects of Perceived Convenience and Perceived Value in ASEAN Fashion Retail

Nguyen Chi Cuong

Jen Ching Tsung

The Impact of Greenwashing Awareness on Sustainable Purchase Intention: The Mediating Role of Attitude toward Green Products among Generation Z in Southeast Asia

Liu Cheng-Jui, Hsieh Yun-Che, Chen Chia-Ssu, Chen Tz-Ling

Hsu Chin-Chia

Exploring TikTok Users’ Continuance Intention: A Post-Acceptance Model of IS Continuance

Myagmarjav Delgertsetseg

Liu Ming

Examining the Influence of Perceived Authenticity on Tourist Satisfaction and Revisit Intention: Evidence from Mongolia

Aldi Rama Soesanto

Jen Ching-Tsung

The Impact of Chatbot Design Features on Customer Behavior: Evidence from Indonesian Consumers

Natthanun Yusathit

Liu Ming

Factors influencing generation Z’s intention to use reusable shopping bags in Thailand

Ha Thi Thu

Jen Ching Tsung

Understanding Organic Food Purchase Intention Among Young Consumers: The Mediating Role of Green Trust

Ngo Vuong Thieu Luan

Liu Ming

The Effect of Social Media Information Quality on Trust and Travel Intention after the December 2025 Taipei Main Station Attack

Vuong Thi Hoa

Jen Ching Tsung

The Role of AI Assistant Attributes in Shaping Consumer Trust and Purchase Intention: The Mediating Effects of Anticipated Regret in E-commerce

Sinem Zehra Sahingoz邵弘雅

Chang Ya-Ping

CDR and Ethical Loyalty: Evidence from Taiwan and Türkiye

坂井愛奈

From 'Seken-yoshi' to Purpose-Driven Marketing A Comparative Study of Edo-period Merchant Ethics and Modern ESG Branding in Japan

Nicharaj Pairashavess

Liu Ming

Evaluation of the facilities and guest experience of star hotels in terms of child friendly feature in Thailand

謝穎

賴榮裕

評估台灣高科技公司 GenAI應用系統成功：混合 TOE 框架的D&M 資訊系統成功模式

Assessing GenAI success for Taiwanese high-tech firms: a hybrid D&M IS Success Model with TOE framework

Sundaravadivel Sasikumar

Kuo-Cheng Kuo

Exploring the Impact of Social Pillar Performance on the Operational Efficiency of Companies in TSMC's Supply Chain—The Moderating Effects of Climate Change Risk and Power Distance